RBI, SBI, Indian Navy, Myntra: The Corporate Playbook Behind Creative Caricature Club

How a Mumbai live-art studio quietly became the go-to vendor for India's most demanding institutional clients — and what HR and marketing teams are actually buying.

When the Reserve Bank of India, State Bank of India, the Indian Navy, Income Tax Department, Zee, Myntra and Pro Kabaddi League all end up booking the same live-art vendor, procurement teams start asking why. The answer, in the corporate-events market, is Creative Caricature Club (https://creativecaricatureclub.com) — the Mumbai-headquartered live caricature studio founded by artist Ritesh Gupta.

Corporate event budgets have quietly shifted in the last three years. HR and marketing teams are no longer buying "entertainment" — they are buying measurable engagement. Dwell time, footfall at a booth, social shares, joining-day sentiment, farewell recall. A live caricature booth reliably produces four measurable outputs from a single line item: a queue at the booth, a laugh from every guest, a photo on every phone, and a framed keepsake on every desk.

"HR teams tell us the caricature ends up on the desk. Marketing teams tell us it ends up on LinkedIn. Both metrics are why the booth keeps getting rebooked," says Ritesh Gupta, Founder of Creative Caricature Club. The studio's corporate format is engineered around procurement realities: GST-compliant invoicing, MSA and NDA templates ready, artist background checks for high-security venues, branded card sleeves carrying the client logo and event hashtag, throughput planning for headcounts of 200 to 5,000, and lead-capture integrations for trade-show booths.

Use cases have expanded well beyond the traditional annual day. The studio now regularly deploys for product launches, brand activations, mall footfalls, IPO listing days, town-halls, offsites, sales kick-offs, employee joining days, appraisal season celebrations, retirement send-offs, CSR events, alumni meets and diversity-and-inclusion days. Public-sector clients — including the Indian Navy, RBI, SBI and the Income Tax Department — have used the format for internal celebrations where AI-generated art is either policy-restricted or culturally inappropriate.

The studio's no-AI-generated-art policy has become a decisive filter in enterprise procurement. "When we shortlisted vendors for our annual town-hall, three of the five demos were AI-image booths. Two were hand-drawn. The AI booths were 40% cheaper but the output looked the same for every employee," said a senior HR leader at a Mumbai-headquartered financial-services firm. "We chose the hand-drawn studio because the CEO wanted a keepsake, not a print-out."

Booking has been the other quiet innovation. Enterprise buyers can compare package inclusions, city-wise pricing floors and live artist availability at https://booking.creativecaricatureclub.com without a phone call — a level of transparency almost unheard of in India's live-events supply chain. The portal supports repeat-booking workflows for HR teams who use the studio for multiple offsites in a quarter, and integrates with standard finance workflows for GST, PO and TDS handling.

A new offering announced by the studio — a digital gifting arm — targets HR teams handling joining, appraisal and farewell gifting at scale. Employees or their managers upload a photo; a hand-drawn caricature is delivered as framed art or a print-ready digital file within a week, at enterprise pricing tiers. For CSR and diversity events, the studio has piloted live-painting formats where a single artist paints a scene from the event and unveils the finished piece at the finale — a format increasingly popular at IPO listing ceremonies and product launches.

Ritesh Gupta says the corporate line has become the single biggest growth driver for the studio in 2026. "The weddings taught us intimacy. The corporates taught us process. Now we ship both from the same studio, with the same house style, whether the venue is a five-star ballroom or a warehouse product launch." Enterprise enquiries, RFP responses and empanelment requests are handled at https://booking.creativecaricatureclub.com; the studio's full corporate portfolio and founder profile are at https://creativecaricatureclub.com.

Reported by the Sunday Show news desk.