India reads in dozens of languages. English is one of them, and not the largest one. Any national newsroom that treats English as the default and Hindi or Marathi as an add-on is quietly telling most of its potential audience that the news is not for them.
At Sunday Show, every article is available in English, Hindi and Marathi on the same URL structure — the language switch is one tap, and Google can index each language variant independently through hreflang. When a reader searches in Hindi, we want the Hindi version to rank. When they land, the entire experience — navigation, headers, share text — flips to their language.
The machine-translation quality bar is not perfect, and we do not pretend otherwise. What matters is that a reader in Nashik does not have to squint at English to know what the Supreme Court just ruled. Refinement of the translations happens in the open, one correction at a time, and a full editor-review pipeline is coming.
If your newsroom serves India, publish in the languages of India. It is not a nice-to-have.